Logo Design Process
Candy Apple is a female-owned skincare brand that aims to make skin feel and smell good. The brand's selling point is all of their products having sweet candy scents to accentuate the hydrating and moisturizing benefits. As their graphic designer/product designer, I had to create a logo, brand templates, and product mockups.
Bag Mockups
Photos
Sketch of logo
Finalized logo
Candy Apple
Branding and Packaging
Software Used: Photoshop & Illustrator
Premise
Breaking into the skincare industry is no easy feat when you're competing with brands such as Neutrogena and The Ordinary. How does one settle on a primary selling point, nonetheless a brand voice that catches people's eyes?
The Problem
I proposed emphasizing the candy-scented aspects of the products. Most skincare products have neutral scents to appeal to a wide demographic. Having a scent that smells good and does not trigger sensitive skin is key to standing out in a highly competitive industry. I made logos, mockups, and photos that highlighted this aspect.
The Solution
Women's History Month
A poster i created for a client who wanted to highlight Women's History Month at her college.
First draft of Poster
Finalized Poster
Marketing & Illustration
Software Used: Adobe Illustrator
Layout Design
I was the lead graphic designer. I created the comic book layout and 10 of the left icons. The goal was to connect energy drinks with the feeling of being superhuman.
Energy Drink Infographic
The Wager Book Cover
AD Design
